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Chapter 1  Essentials of Business Letter Writing 1

1.1  Brief Introduction 1

1.2  Requirements for Business Letter and Email Writers 1

1.3  Seven Guidelines in Business Letter Writing 2

1.4  The Layout of Emails 4

1.5  The Layout of Business Letters 5

1.6  Addressing Envelopes 6

1.7  The Format of Business Letter 7

1.8  Case Study 9

1.9  Business Ethics 9

Chapter 2  Establishing Business Relations 13

2.1  The Significance of Establishing Business Relations 13

2.2  The Channels of Establishing Business Relations 13

2.3  Writing Skills 14

2.4  Typical Expressions 14

2.5  Sample Letters 15

2.6  Situational Conversation 17

2.7  Useful Patterns & Examples 18

2.8  Case Study 20

2.9  Business Ethics 20

Chapter 3  Enquiry and Reply 23

3.1  The Importance and Nature of Enquiry 23

3.2  Categories of Enquiry 23

3.3  Writing Skills 24

3.4  Typical Expressions 24

3.5  Sample Letters 25

3.6  Situational Conversation 27

3.7  Useful Patterns & Examples 28

3.8  Case Study 29

3.9  Business Ethics 30

Chapter 4  Quotation and Offer 34

4.1  The Importance and Nature of Offer 35

4.2  Categories of Offer 35

4.3  Differences Between Offer and Quotation 36

4.4  Writing Skills 36

4.5  Typical Expressions 36

4.6  Sample Letters 37

4.7  Situational Conversation 39

4.8  Useful Patterns & Examples 39

4.9  Case Study 41

4.10  Business Ethics 41

Chapter 5  Order and Acknowledgement 44

5.1  Orders and Their Effects 44

5.2  Acknowledgement 45

5.3  Writing Skills and Typical Expressions 45

5.4  Sample Letters 47

5.5  Situational Conversation 50

5.6  Useful Patterns & Examples 51

5.7  Case Study 52

5.8  Business Ethics 52

Chapter 6  Sales Contract 58

6.1  Functions of Contract 58

6.2  Contents of Contract 58

6.3  Writing Skills 59

6.4  Typical Writing Steps 60

6.5  Sample Letters 60

6.6  Situational Conversation 63

6.7  Useful Patterns & Examples 63

6.8  Case Study 65

6.9  Business Ethics 65

Chapter 7  Payment Methods 70

7.1  Modes of Payment 70

7.2  Writing Skills and Typical Expressions 71

7.3  Sample Letters 72

7.4  Useful Patterns & Examples 75

7.5  Case Study 77

7.6  Business Ethics 77

Chapter 8  Letter of Credit 81

8.1  Definition of L/C 81

8.2  Stages in a Documentary Credit Transaction 82

8.3  Content of Credit 82

8.4  Writing Skills and Typical Expressions 83

8.5  Sample Letters 84

8.6  Useful Patterns and Examples 91

8.7  Case Study 92

8.8  Business Ethics 92

Chapter 9  Packing 96

9.1  Types of Packing 96

9.2  Function of Packing 96

9.3  Writing Skills 97

9.4  Typical Expressions 97

9.5  Sample Letters 98

9.6  Useful Patterns & Examples 100

9.7  Case Study 101

9.8  Business Ethics 101

Chapter 10  Shipment 105

10.1  About Shipment 105

10.2  Method of Shipment 106

10.3  Writing Skills and Typical Expressions 106

10.4  Sample Letters 107

10.5  Useful Patterns and Examples 112

10.6  Case Study 113

10.7  Business Ethics 113

Chapter 11  Insurance 115

11.1  About International Cargo Transportation Insurance 115

11.2  The Field of International Cargo Insurance 116

11.3  Writing Skills and Typical Expressions 116

11.4  Sample Letters 118

11.5  Useful Patterns & Examples 123

11.6  Case Study 124

11.7  Business Ethics 125

Chapter 12  Claim and Settlement 128

12.1  Brief Introduction of Complaints and Claims 128

12.2  The Different Types of Claims 129

12.3  Writing Skills 129

12.4  Typical Expressions 129

12.5  Sample Letters 131

12.6  Situational Conversation 133

12.7  Useful Patterns & Examples 134

12.8  Case Study 136

12.9  Business Ethics 136

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